At age 34, Jesse Biter could have moved anywhere, done anything. It was December 2010, and AutoTrader, the online car sale behemoth, paid tens of millions to acquire the online inventory software company he had built up over the previous 14 years. Biter could have spent his time flying around in his single-prop Cirrus SR22, spear-fishing with buddies, floating on a yacht. Instead, he stayed in Sarasota and went back…
Read MoreA Big Net
A mid-level manager for AutoTrader asked entrepreneur Jesse Biter a simple question about his future business plans one day while the duo chatted in an Atlanta office building. At the time, Biter’s company, Sarasota-based HomeNet Automotive, did a small amount of work for AutoTrader, a global leader in Internet car sales. HomeNet sells and installs proprietary inventory software for the auto industry. But Biter had grandiose, not simple, plans. He…
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